Search Engine Marketing

Powered by our far-reaching auto industry expertise and unparalleled proprietary technology, CPC Logic optimizes your automotive company’s search engine advertising campaigns for maximum traffic-to-profit results.

	We will show your organization the benefits of dealer locators and lead generators, as well as marketing tools like newsletters and e-mail sign-ups.
	We can attract even more traffic to your site by helping you provide your consumers with highly valued information such as automotive discounts, rebates and promotions.
	We can boost your lead volume in ways no other search engine marketing company can.

Local Search Marketing

After becoming a leader in automotive search marketing, CPC Logic — a division of Cars.com — grew to be an important player in local search for dealers in early 2005. For further information, please visit CPC Logic's Local Search presentation.

Local Search Presentation

Beyond Search Engine Management

The breadth of our knowledge is unique to the industry. For nearly 10 years, we have been a trusted presence on the Internet, generating auto sales leads entirely online — through NewCars.com and WhyPaySticker.com — using both fixed cost-per-lead (CPA) and percentage-of-cost models.

NewCars.com	WhyPaySticker.com

Our market research includes tracking the activity of more than 1.5 million consumers per month, and surveying another 2.5 million. As a result, we know which keywords work, how well they convert, how many leads may be generated from a click, how to encourage hand-offs and cultivate interest in an alternate brand, and even how to optimize a landing page for maximum lead conversion.

When we help you develop your campaigns, we are always working right beside you. We will help you:

	Manage a keyword portfolio
	Determine budgeting
	Write compelling copy
	Organize bids
	Design surveys
	Create reports

We will even integrate your existing creative and marketing materials into your new strategy.

Our technology gives you the utmost flexibility and lets you run your business as you intend to run it. Choose lead generation based on volume, cost per click, or total cost. Constrain your traffic generation by search engine, keyword, volume, rank, cost per click, even day and time.

Search Engine Rankings Explained

Search result with NewCars.com on Yahoo!

Imagine you are a Honda dealer looking to improve your search engine rankings. What happens when a web user types “Honda” into Yahoo’s search engine?

Search engines allow companies to bid on keywords they think a user is likely to enter when looking for a product or service those companies provide. The bid amount is the price you pay each time a user clicks through to your website. Naturally, the more you bid for a particular keyword, the higher your placement will be.

Unfortunately, this leads to two major problems:

	Overbidding, where you are paying too much for irrelevant traffic.
	Underbidding, where you are paying little for click-throughs and getting little traffic as a result.

Our software analyzes your competitors’ bid amounts for the keywords you are bidding on, determines how much you can afford, then adjusts your bids and ultimate ranking to maximize your profit. Our software also enables you to automatically bid the optimal amount for every click, thereby eliminating overbidding and underbidding.

How Do We Do It?

Our strategy is based on something we call “Value Per Click”, which is the revenue you anticipate a click will generate for your business. Your specific Value Per Click enables us to determine the precise ranking that will yield the optimal traffic-to-profit ratio for your company.

Conventional bid management tools simply cannot achieve this because they rely on the client’s arbitrary maximum bid amount. Our software also enables you to eliminate the needless costs caused by irrelevant traffic by optimizing your keyword portfolio through our easy-to-use Campaign Analyzer.

Imagine that you own a store that only sells Christmas trees. If a user searching for Christmas ornaments on Google clicks through to your website, all that click does is cost your company money without generating any business. Our Campaign Analyzer lets you weed out irrelevant keywords and focus your budget on all and only those keywords that will generate business for your company.

We Know Your Online Competition

Our keyword inventory is the largest and most up-to-date in the industry. It allows our Competition Analyzer to show you who is bidding on what keywords, how much they are spending, and how much traffic their campaigns are generating, thereby taking guesswork completely out of the equation. With our software and expertise, you will be able to create successful keyword campaigns that take cost, revenue and traffic volume into account. And if you are feeling unsure about your company’s website itself, we can even optimize it to ensure that you receive the best possible search engine results.

Taking the Pulse of Your Campaigns

CPC Logic automatically reviews your campaigns’ effectiveness, ensuring round-the-clock precision bidding, and our comprehensive reporting system lets you monitor your keywords’ performance and measure your return on investment at all times.

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