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Search engines enable online shoppers to locate dealers
Internet users type keywords to indicate what they’re interested in finding. For example: |
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“toyota dealer san antonio” |
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“ford focus service” |
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| Businesses can appear in two different locations in search results on the search engines: |
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Organic listings - Free but no guarantee your website will appear. Also requires complex and continuous website optimization |
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Paid listings (a.k.a. “sponsored links”) – Low cost, high ROI. Pay only for the traffic you receive |
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