Search engines offer a number of ways to pinpoint online car shoppers

	National Search – Buy popular automotive keywords on a national basis (e.g. “Buy Honda Accord”)
	Local Search – Target online car shoppers on search engines geographically
	Geo-indicated – Buy both automotive and geographic keywords (e.g. “Buy Honda Accord San Antonio”) Geo-targeted – Target shoppers by IP address Local Channel – Target shoppers who conduct searches within the “Local” channels of search engines (e.g. “Yahoo! Local”)