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Complexity: A bewildering number of options and keywords require specialized knowledge |
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Experience: It requires years of experience in automotive search to determine:
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Which keywords are effective |
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How many keywords to buy |
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How to write effective ad copy |
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Where to link shoppers on your website |
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Technology: It requires unique technology to manage and monitor thousands of keywords across multiple engines |
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Cost: It is costly to hire an expert and buy the technology on your own. And mistakes can be expensive |
